7 Best SEO Tactics for Social Media Dominance

Every day in the world of social media, you come across new content that is helping brands and businesses to increase their visibility. So, if you are shying from making engaging content on social media you are not just losing your brand’s grip on the market, but at the same time, it is hampering your brand’s image.

Having a strong social media dominance helps your brand to reach a huge pool of audiences. 

But when every content creator,  influencer, and business is trying to leave a long-lasting footprint in the social media space, the odds to show up in the search engine for your brand become quite thin. 

However, the best chances to show up in the search engine can be done by smart and technical SEO tactics. So in today's blog, we are going to discuss the best ways to boost your presence on social media.

But before we proceed with the tips and tricks, let us first know why is it important to boost your presence in the world of socials.

Why Having A Strong Social Media Presence is of Critical Importance?

Today's generation and businesses are run by the internet and for the internet. Therefore, if you have a brand of your own and want to expand it the best way possible, one of the practical and simplest ways to go about is by publicizing it on social media. In an era of 5G, you should not be lagging behind.

You might also wonder if SEO actually helps to boost your social media handles. That being said, the word SEO is slightly bit geared toward search engines. 

So to have a better understanding of how SEO and Social Media work, you first should understand the relationship between SEO and Social Media.

Let us simplify things for you -

Without delving deep into the nitty-gritty of technicalities, let’s say that social media analytics and search engine analytics are somewhat similar. This fundamentally means that they will provide you with exactly what you are searching for. 

The same thing happens when you search for a particular product or service on Google, it keeps you showing ads of almost similar things. The same algorithm ensures that your newsfeed on social media platforms shows exactly what you want to see. 

Both the algorithms take in your previous data along with the new ones and several other factors like your location, the specific language you provide for search, your preferences, taste, choice, etc. in showing the content that is most relevant to you.

For example, if you search Google “Tips for healthy skin”, Google will show you several results showing the best ways to take care of your skin. And this is almost the same on all social media platforms. 

Now, let us check some of the important ways to boost your Social Media Presence using smart SEO tactics -

1. Use keywords 

Using the right keyword will allow your audience to discover the correct product and services (in short, your brand/business/message/post). In fact, the foundation of SEO campaigns starts with using the right keywords.

Keyword research allows your social media pages to understand the algorithm, of the product and the services that are being offered by your business. When you supply the content/features/descriptions of your product/service/brand with the right keywords using keyword analysis or keyword planner tools, your message reaches the intended set of target audience. 

How to use keywords on social media?

Using keywords is not rocket science. A little bit of research and you will come up with the right set of keywords. Moreover, it's all about working smart! 

You do not need to spend hours manually searching and identifying a particular keyword, as this can be done by keyword research tools such as SEMRush, Google AdWords Keyword Planner, Ahrefs, and so on.

You can also search for the right-suited keyword on Facebook, on the search bar. 

According to data, about 40% of Genz prefers using social media search engines to Google search engine. This might be due to the newsfeed on social media that is much more unique and interesting than Google. 

This is another reason why Facebook has over a billion searches each day and the volume of searches in Google is nearly half a quarter.

2. Incorporate User-Generated Content

User-generated content builds social proof. 

Incorporating user-generated content are reviews, comments, and other activities like rating and user experience. For instance, an individual user’s testimonial can be shared as a fresh piece of content on your social media space, given the user is highly satisfied with your product or service. 

This falls under the UGC or the User Generated Content parameters. 

Positive reviews help to build credibility, entice new users to visit your site, and therefore, they help you rank higher on the search results. 

When real and authentic people share a review regarding your brand, it helps to convey a message that your business is legit and not like any other scammer. 

Statistically speaking, almost 2.4 times of users go for products that have a comment or a review. Thus, UGC helps to build a sense of trust and honesty among users and helps you to create a zizz in social media platforms.

3. OptimizeYour Social Media Profile

SEO strategies can increase your social presence, and that holds true for both websites and social profiles. 

An optimized social media profile usually pops up in the search results easily and helps you to reach out to potential customers. This leads to increased user engagement, interaction, and in turn, this boosts your social reach. 

Now you must be wondering, what are the best ways to optimize your social media profile? Here are a few bonus tips: 

• Incorporate keywords in your username
• Add in those keywords and make your bio quirky and informative
• Incorporate the keyword in the URL of your profile
• Use trending hashtags

Another tip is to add the link to your actual website to your social media page. This helps to increase visibility and also enables you to drive more organic traffic.

4. Use #Hashtags 

Hashtags help to boost your visibility. While some may consider hashtags are no longer important, however, it’s fair to say that they can still help you in boosting your social media presence.

The most fascinating thing about social media hashtags is that they help to group similar content. Now suppose you are a baker and your business is all about baking delectable and exquisite cakes. You are using #cakes. Thus, your business is falling under that specific category and when people are searching for cakes, your business and social page automatically pop up! 

However, in an infinite pool of hashtags, use the ones that match your needs and discard the ones that add low value. 

To find trending hashtags, you can use a few online hashtag tools like Infflact or Kickstart. Also since this is the era of exciting AI tools, you can do your research and employ them in your search for relevant hashtags. 

5. Cater To The Captions

Captions are like the meta description of your product. They help to attract the customer's attention and assist people in knowing what your content is all about. 

Moreover writing well-versed, grammatically correct, crisp, and informative content helps you compete with the big corporates that have already got a huge chunk of the market share. With smart, unique, and engaging captions you can convert the average visitor into a paying client.  

However, you need to ensure that your caption is not only engaging but also has the right keywords in it too. 

When social media algorithms understand that your captions are boosting engagement, they will automatically boost your brand to appear in more people’s newsfeeds. 

Writing a caption for your content depends entirely on the word count. A few social media sites give you enough character space to write what is required, and some come with restricted character space. 

Thus, be smart, draft compelling content, incorporate the right keywords, and ensure it conveys the correct message. 

6. Invest In Livestreaming

Going live might be a bit too much on the nerves for some! 

However, we all know that it can massively impact your social media objectives. Social media platforms like Facebook and Instagram have this specific option where you can go live and host an open house. You can communicate with your audience and share tips and answer questions or even promote your upcoming products or services.

It lets your audience have a lil sneak peek into your brand in a much more personalized way that builds trust and encourages free communication. The best part? It can bring innumerable visitors to your profile and massively boost your SEO tactics!

This is because once you make live streaming a habit, it will automatically boost audience engagement on your social media account. This, in turn, will trigger the analytics, and social media will bring your account/profile right at the top and in front of everybody’s eyes. 

7. Collaborate with Influencers

Just like how you are trying to increase your social media dominance, there are a number of influencers on different social media platforms who are there with the same objective as yours. 

Collaborating with a social media influencer who has huge followers can be beneficial for your brand. Their loyal and dedicated fanbase will automatically check out your page and website once this influencer starts promoting your brand. 

This can be beneficial for both of you. The influencer can get tied up to a reputable and trustworthy brand like yours and on the other hand, you can boost your reach massively through the fan following of the influencer. 

However, when you decide to collaborate with an influencer, always keep in mind that your visions, ideas, and content must align with the influencer you are intending to collaborate with. 

Wrapping Up…

Now you know how you can level up your game in the world of social media. Using the vital SEO tactics that are discussed in this article, you can be sure that your brand and business will be right at the top in social media newsfeeds.

However, with each passing day and with every update coming along the way, deploying the right SEO tactics at the right time can be a bit tricky.

You need the right keywords and the most effective strategy (depending on your business and brand) to stay relevant in the social media marketplace.

This is why the professional Social Media Management Team at Tasker Web is here to help you out. If you want to build a strong social media presence, we have got the right knowledge and the required expertise to make your brand highly visible in the social media space. 

So, bid adieu to your social media drawbacks by contacting us today and stay dominant in the social media space for years to come!