Keywords are not only the intrinsic part of any website content, but they are also the most important ingredient when it comes to getting high ranks on different search engines.
With the right keywords in your content's repertoire, you are in for massive ROI, and at the same time, with the wrong set of keywords, the detrimental fate of your business is sealed in the digital world.
Most of the time, people opt for a popular SEO tool or go to a paid keyword planner to derive the best keywords for their businesses and websites.
However, this approach only focuses on search volume and customer intent but does not take into account the website traffic or the revenue generation of your website.
High conversion keywords or high potential keywords are those phrases of content that drive verified traffic to your website, leading to revenue generation.
So, no matter what your SEO strategy encompasses, you need to give a lot of thought to these high-potential keyword sets.
How do you go about looking for those keywords? Where can you find them?
Well...in this detailed blog, we will guide you on high-potential keywords and how you can use them to boost your business revenue.
Let's dive in -
Keywords in a Nutshell
Keywords are terms or phrases that users enter into search engines to locate content or goods. For instance, you may enter "food for puppies" into Google to get products for your pet.
- When keyword research is done correctly, it helps you in the following ways:
- You can gain a deeper comprehension of your target market and specialty
- You can adapt your content approach to your audience's requirements
- You can Increase the amount of relevant, natural visitors to your website
Ask yourself whether your chosen keywords are valuable for your customers. Will using a certain keyword in your content direct your audience towards the information they are looking for? Last but not least, does the keyword align with your business?
If the answer is yes, then your keyword selection is right on the spot.
Now, if you want to explore the keywords that directly lead to your sales, you need to start your search by examining the sources that combine website traffic generation and your conversion.
The most suitable approach that you can have is to focus on your conversions. Once you figure out the conversions that need to be considered, you can look at the high-potential keywords that are strategically tailored for your business.
So, let us take a quick look at the SEO keywords that are meant for conversions -
- Leads
- Sales
- Free trials
- Phone calls
- SMS and Email Subscription
- Data from High Page Views, driving CPM revenue
- E-book and Application for download of information
- Live chat sessions
Once someone joins your email list as a result of the solutions you offered, you may invite them back to your store whenever they're ready. You can also inquire about their hobbies when they're opting in.
Tracking customer lifecycle analytics will also show you that email was the final factor in convincing them to make a purchase after SEO had originally drawn them in. This strategy also works for other indirect conversions, such as blog material, PPC advertisements, and social media.
By turning your focus to these metrics, you can explore the high-conversion phrases or high-potential keywords. as a result of this.
Why not consider non-SEO technologies and data sources, such as the following -
Referring URLs
If you have a website, it's quite natural that you track the conversions. Whether the traffic backlinks that you get naturally, the ones that you have built on your own, or the affiliate links that you have - you need to start tracking the traffic from all the links.
Simply take the referring URL and put it in your chosen SEO or keyword research tool. In a minute, you will get a list of keywords from them.
Now, your task is to compile the keywords from where you are getting the sales. Even if you see a keyword that has zero search volume but you are getting a certain amount of sales from it, grab the goldmine without wasting any thought.
Client Surveys
If you are not investing in customer surveys on a regular basis, you are missing out on a lot of opportunities.
Since your customers are the ones who give you money, you need to be on your toes whenever they encounter a new problem or are in dire need of some new service.
In order to get a grip on the solutions your customers require and to get a hold of high-conversion keywords for your business, you can incorporate the following questions into your client survey form-
- What problem could your product/service not solve?
- What does your client do for fun or entertainment?
- Which websites do they visit on a regular basis?
With all these questions, you open the door to your customer's interests, passions, underlying needs, and buying preferences.
With this bulk of information, you can easily look up some websites/products/services that are not directly related to yours but are related to your customers. From there, you can get the keywords that have high potential for your business to rank on search engines.
The game might be a bit long, but the results will always reap the benefits for your bottom line.
PPC Data
Finally, you need to have a discussion with your PPC team.
The primary reason behind this is they know where your advertisements are appearing on the web and how conversions are coming from those ads.
When it comes to Google Ads, you can always check whether your ads are appearing on YouTube or a particular website. If you are getting a stable amount of conversions from a particular website, you need to explore the topics that drove those conversions.
Wrapping Up…
So, now you know how to find the high-conversion or high-potential keywords and how to go about them.
The crux of the matter is that when you are looking up high-conversion keywords, simply do not start your journey with a popular SEO tool or keyword finder. Try to go on the organic route, as SEO tools or keyword planners are the right choices only when you are more concerned about the search volume and user intent.
But client reviews, data from PPC, and referring URLs will give you a lot of insights when it comes to long-term and successful SEO strategies.
If you want to have a holistic approach to finding high-potential keywords for SEO, contact the experts at TaskerWeb today. Our Web, Social, and Content Team has years of experience crafting and implementing the right SEO strategy for your business, website, and social media campaigns.
So, contact us today and give your business the right SEO platform to thrive and succeed in the long haul.
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