Does Search Engines Like Google Detect AI Generated Content?

The advent of Chat GPT and the introduction of AI-generated content took the world by storm starting from last year. After the inception of AI-generated content, the technology got a reputation as one that can solve complex tasks swiftly and at the same time, is capable of taking away jobs from the market. 

The introduction of AI for content generation became an instant hit but also developed a matter of extreme concern, especially for writers and content creators. If writers previously took hours to research a topic and write it in their own language, now, everything can be created in seconds with a variety of prompts. 

However, the biggest question that is hanging on the horizon is whether search engines like Google have the ability to detect AI content. 

Today, thousands of content creators are using advanced AI Technology to complete their work. Nevertheless, it is imperative to identify the reactions of search engines in detecting AI content.

Therefore, in this article, we will discuss how Google detects AI content and also shed light on how AI content checkers can be beneficial in improvising any content that is generated with the help of AI technology. 

So, before we proceed, let us first understand -

What Does AI-generated Content Actually Mean?

AI content is usually created using advanced artificial intelligence or AI Technology. AI uses billions of data points, innovative algorithms, and machine-learning techniques to craft content that does not require human intervention. 

This is why nowadays, most websites produce blog posts, website content, and product descriptions that are specifically generated through AI Technology.

Chat GPT, Copy.AI, and Jasper are some of the most common machine-learning AI tools that have made a strong impact in the world of content creation. These AI tools for content writing apply natural language processing and advanced machine learning to generate human-like content in a few clicks. 

How does Google Detect AI Content Generators?

For a long time, humans have used machine-generated content to complete their work easily. The perks of using machine-generated content are that it speeds up content creation and gives you grammatically correct articles. Moreover, these contents are factually correct and helpful for the reader who needs this information quickly.

However, on the spectrum’s other end, numerous “Black hat” implementations of content are generated through machines. These contents add zero or no value and create a lot of confusion among the users.

Since almost every content creator today is using AI to improve their work, the quality is gradually declining. The sentences, structure, style, and pattern of writing are becoming highly predictable and almost rigid to the point that users are simply not engaging with the content of the webpage.

But we have to remember that the basic concern of all content creators and writers is to compete against the search engine algorithm and make their content rank higher. But the catch is, it is impossible if your content does not reflect quality but only churns out information in a monotonous style.

Here steps in the quality checkers from Google who rate your content based on Google's Search Quality Rater Guidelines. These guidelines are designed with the E-E-A-T framework which stands for Experience, Expertise, Authoritativeness, and Trustworthiness.  

Now, if your content is highly factual but does not give the readers an engaging “Experience,” Google will bring your content down in terms of rank. Similarly, if your piece of content reflects authority but does not instill Trust among readers, which is a highly humane element, Google will not give your content the top ranks. 

Therefore, if you're thinking that Google cannot detect AI content, you are incorrect. Google can detect AI content well enough leading to better user engagement and lower bounce rates.

So, if you are using AI-generated content, make sure to add a bit of human touch as it will help you to reframe the structure of your content uniquely.  As search engines are continuously trying to find the best content to display at the top of the page, you must stay aware and exceptionally draft your content.  

Google Guidelines For AI Content

Every company must keep on testing the latest technology to be certain about Google detecting AI content. 

Since AI does not have that level of creativity like the human brain, certain programs can predict whether or not a particular article is a technology-based draft. 

The continuous tussle between AI-generated content and human content has led Google to detect both and rank your writing accordingly. 

Today, Google is collaborating with innumerable SEO communities to address the various issues related to AI-generated content. An article that is fully SEO optimized can rank higher in the Google charts compared to the ones that are not fully SEO optimized.

The SEO industry has two sides. On one hand, there is high-quality ethical content; on the other, there is immaterial content. Since Google wants to work with ethical SEO community standards, it usually discards the unethical ones.

Google’s AI Content Detection Tools

There are several tools on Google to identify AI-generated or human-written content.  

It has been a while since Google banned all AI-generated content. This was mainly because innumerable people were using the Black Hat SEO techniques. Moreover, if you use entirely AI-generated content, it will be of poor quality and quite unimpressive. Recurrent work is going on to improve this particular algorithm aspect of AI tools. Nevertheless, the results are short-lived when it comes to content ranking on SERPs. 

Google has a different unit known as the Web Spam Team that helps to identify and remove spammy and poor-quality content. The team at Google penalizes the AI content by using manual actions that suspend the entire web page until and unless the errors are modified. 

Moreover, this team works hard to ensure that the search results prioritize high-quality and relevant content. Any content creator who meets or exceeds Google standards can rank on SERPs as Google has lifted the AI content ban. However, you need to ensure the content is high-quality and relevant.  

The Spam team helps to provide a positive user experience as humans and at the end of the day positive experiences, bring good reviews and money. Therefore, always ensure that the readers are happy and content. 

So, if you are looking to avoid AI content detection here are some tips to consider -

1. Using AI to refine text that is less likely to be detected

You can use an advanced language generation technique especially those that take into account the context and the tone as well as the style of writing. 

The text that will be generated will be less predictable and difficult for machine algorithms to detect.  On the other hand, you can use prompts that give a clear indication of the content you want to generate.

2. Using different tools to modify the AI-generated text

When it comes to modification, Quilbot is considered to be a go-to platform.  Quilbot can reframe the generated content and make it look and sound like a very basic human text.

3. Using tools with more advanced AI Technology

When you use advanced AI Technology the language evolves and the output is much better.  Some of the most common advanced models are GPT 3 and GPT 3.5.  These generate human-like texts that cannot be easily detected by machines.

4. Modifying the AI text by giving it a bit of a human touch

The best way to avoid detection is by modifying the AI-generated text with a bit of human writing. Once you generate the text you can edit it and change a few words and sentences to make it sound more natural. Generating content with the help of AI  speeds up the process without a doubt, but to get the best of both worlds you can combine the accuracy of AI and the emotions of human writing. 

Wrapping up!

The main objective of Google is to put emphasis on content that is of higher quality and without grammatical errors. Irrespective of the fact that it is generated via AI or created by a human, the main focus should remain on quality. Google is more focused on the output rather than how it is produced. 

As per Google's new AI content rules when it comes to AI content. Google follows the EEAT criteria. AI is making gradual progress each day and incorporating new technologies to make the generated content more human-like.

Therefore, if you are a content creator, your focus should be on SEO and making the content crisp and interesting. 

The professional content writers at TaskerWeb are equipped with the latest methodologies that can make the content go undetected even if it is AI-generated. Moreover, the content writing team can build any customized content from scratch and help you rank higher on Google searches. 

Remember, you can always use AI to create unique content, however, you should not forget to edit the content and add a bit of a special human touch to make it interesting, unique, and rank higher on search engines.