Being a blogger or a content writer can, at times, be daunting. Creating new content that is relevant and unique can become a difficult task if you are unaware of the hot topics that are available on the internet. To conceive new ideas, you need to pay a bit of attention to the world around you and listen to the informed opinions of people. With this approach, you can get numerous unique blog content ideas that are related to real-life problems, incidents, and scenarios.
But before you start brainstorming, try to put your mind at ease and get into problem-solving mode. As a content creator, your focus should be on solving the problems of your readers and answering their queries, which in turn will help you boost your online presence and build a loyal following.
Now, when you are trying to find good ideas for your content, look at the queries that people make on the internet. You can start by searching online or just thinking about it. Put yourself in the shoes of the readers and think about the questions that often pop up in your mind. You can then make a list of the questions, find relevant blogs and materials on the internet, and then craft your content.
However, if you are still unsure how to generate unique content ideas from life insights, here is the approach that you need to take before you start your quest for relevant content ideas -
- Be clear about what you want to write
- Learn from the conversion rates of ad campaigns
- Be a step ahead by persuading your target audience with your clear vision
- Comprehend your competitors' approach
No matter how good you are at writing content, it is important that you keep it SEO-friendly so that it helps you rank higher on the search engine pages. The best kind of content is created by seeking inspiration from real-life incidents, which can help your content to stand out and resonate with the target audiences in a greater way.
Below are a few content marketing tips that can help you dig for new content
1. Sourcing Content from Colleagues
Depending on your business, the best way to source content is by asking the employees what they think.
These employees can either be colleagues or customer service representatives of your company. Asking and having an in-depth conversation with them can help you come up with innumerable unique blog content ideas.
- Salespersons have this unique tendency to live their lives by earning the trust of potential customers. They are capable of highlighting the benefits that can help them in the long run by discarding the fears of the customers. Moreover, talking to a salesperson who is acquainted with convincing a customer without following a boring and monotonous script can help you highlight a few common points that can be an essential part of content creation.
- Now, when it comes to customer service representatives or CSRs, they know the most common questions and the complaints that customers have. This is because they are the frontline workers who are in direct contact with existing and new customers. Talking to the CSR can help you to know the repetitive questions and thus become an important part of your content.
Now, if you want to be ahead, you can go out and visit the floor and chat with the production team to get a sense of what’s brewing in the market. The more you interact with people, the more ideas you will get to spin your creative web.
Additionally, this will also help you to have greater insight as to how you are different from your competitors when it comes to content creation or using the materials, the process, or even the small details that make up a good and concise piece of content.
2. Sourcing Content from Current Customers
Once you understand the importance of sourcing content from your employees, it is now time that you try to source content from your customers. Doing this will allow you to enter your customers’ minds and think like them. If it is possible, make sure to engage with your customers on a regular basis or ask them a few questions like -
- The main source of problems they face
- How do they research the options
- Upon making a decision, what were the changes made that were beneficial
Once you gather all the relevant information by talking to your customers, you can now use these real-life incidents to create a case study or a project page for your website. These can help you uncover certain portions and concepts that are an integral part of your website content idea and can help you take your content and marketing efforts to the next level.
As you slowly work on creating content for your website, you can talk to other executives who have worked with the same client. You can set up a meeting or a phone call and talk to them to learn certain information that can help you reach your goals easily yet effectively.
3. Sourcing Content From Past Customers
If you wish to find impactful content and ideas, it is always suggested that you chat with your old customers. It doesn’t matter if your past customer has left a review on your Google Business Page, your website, or any other third-party application. These reviews help you get a comprehensive idea of how customers and the market view your product or services.
It is worth noting that customer reviews are extremely important as they help you understand your customers' thinking patterns, and the best part is you do not need to interview them. Moreover, online reviews also highlight the painpoints that you might have overlooked.
Going through all the reviews will also benefit you in terms of SEO. You can check the themes as well as the ongoing trends that will help you understand the customers' requirements.
Once you go through the reviews, you can put them all in a sentiment analysis tool to figure out the trending blog topics. Moving forward, share this with your CSR or sales and marketing team to get the best ideas.
4. Sourcing Content From Your Competitors
Let us admit that, being a content creator, you are always on the lookout for how your competitors are doing. In the above-mentioned point, we have already figured out that reviews and testimonials can help you a lot when it comes to content creation.
If you are taking the time to read the reviews on your website, why don't you take some time out and go through the reviews of your competitor's page as well?
Find your top competitors and try to go through the reviews. Three-star or lower reviews can be a goldmine of information as they help you understand what people hate about your competitors.
These can be:
- Failing to maintain proper communication
- Miscommunication occurs when delivering a product and installing the same
Thus, you can create a guide regarding the entire sales procedure, from the very start, that is - placing the order to the installation. In doing this, you can reengage with your customers and come up with content ideas that can be beneficial for your business.
These are just some of the few know-hows that can help you to generate unique content ideas.
5. General Forums
Another great way to search for inspiring content is to go through the open forums on the internet. For instance, you can start off by searching for relevant ideas in Quora.
All you need to do is type in the topic that holds relevance with your reader or type in the industry name, and you will come across a list of questions that can be easily turned into good content.
Although forums are considered to be old-school, there are forums that cater to specific industries. You can find a list of these industries by searching on Google and thus carry on with your research for unique content creation.
6. Social Media Groups
It might fascinate you, but you can get a list of trending blog topics and unique blog content ideas from social media groups. In these groups, people discuss specific industries or common interests.
So, when you are looking for noteworthy content, avoid groups that do not share enough articles, as they are mostly spam pages. Instead, choose groups that coincide with your best blogging niche to get inspired.
7. Hashtags
Hashtags might be a bit tricky to start off with. However, in today’s world of abbreviations and hashtags, do not let the #FOMO ("fear of missing out"), stop you as #YOLO ("you only live once"), and therefore, you should always go #FTW ("for the win").
Check out the hashtags available at the end of the social media posts and figure out the buzzwords and the relevant questions that can lead to potential content creation.
8. Influencers
With the rising number of influencers on social media, it is now easy to know about the hot topics pertaining to your industry. These influencers can be anybody from artists, writers, and entrepreneurs to real estate managers, interior designers, and chefs. Have a look at their profiles and engage with them to get new ideas and inspirations.
9. Proverbs and Quotes
Quotes and proverbs can help you generate new ideas for content. We often post quotes on our office walls to motivate ourselves. You can Google a few quotes and craft content by capturing the essence of the title and combining it with relevant ideas.
No matter what strategy you choose to implement, content creation ideas are everywhere. You just need to be aware and observant and do your due diligence to become a king of content creation.
Wrapping Up!
In order to be on top of the content creation game, first and foremost, you need to keep your mind focused and steer clear of detrimental thoughts. When your mind is clear, you can focus on new and important ideas. Therefore, it is important to reduce stress and magnify positive thoughts. Things that hold the power to change your life can absolutely become great content ideas. Therefore, always inspire yourself and your readers with your unique thoughts, perspectives, and problem-solving solutions.
The road might not always be easy, but sharing your story will also inspire others who are going through similar challenges. And it doesn’t always need to be about your experience. It can be about a story you heard, an article you read, or witnessing a person going through that phase.
Creative burnout is common for a writer. If you are not exactly in your zen, creating blog posts with real-life insights can be difficult. However, the experts at Tasker Web are always there to help you out in a situation like this. No matter what industry you are based in, our experts promise you satisfaction with business growth through powerful content creation.
The best part is that we can implement SEO best practices to help your content rank higher. So, what are you waiting for? Call us today to revamp your content marketing strategies.
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