Top 6 Email Listing Marketing Strategies

Email marketing campaigns designed with intent and regularly maintained generate promising leads. Even with the ever-increasing trends of videos, chatbots, AI, and social media, email marketing still stands to be one of the best performers for marketing. A variety of email marketing tools are utilized to reach the target audience. This is the main difference in approach today. 

Therefore, email marketing is still a strong advertising technique apart from the new age methods. Last year, email marketing was one of the most effective strategies surpassing SMO, SEO, and affiliate marketing. This was possible as people use emails more than other mediums. Moreover, push notifications are directly received through their mobile phones.

So, it’s pretty clear to plan a robust email marketing campaign to boost the business marketing strategies. But there’s a glitch! Most business owners don’t know how to reap the maximum benefits from email marketing. Following this, email marketing campaigns are often ignored due to failure. Therefore, to learn the right email marketing execution plan, let’s view the six topmost email marketing strategies of 2023.

1. Going With the Waves

Learn about the industry requirements before you jump in to find an ideal strategy. Do you know? At least 84 per cent of consumers check their emails regularly. This provides a great opportunity for branding purposes. The best way to head the campaign is to have an email list. This will be your gold mine. Generate a list of user email addresses who agree to receive branding information and marketing content. Use this list for promotional offers, discounts, updates, and other details. It serves as an amazing insight into consumer interests.

2023 is the year when data privacy is prioritized. Consumers want to protect their personal information and share it only with trustworthy companies. Also, with the reduced usage of third-party cookies, marketers find it hard to target customers through various advertisements. Therefore, email is the perfect channel to acquire first-party data consensually.

Let us cut to the chase and discuss the top 6 email marketing tips!

2. Write Professional Emails

Would you like to receive an email full of grammatical errors and syntactical mistakes? When such a writing approach is maintained, the reader will undoubtedly have an unpleasant picture of your company. Therefore, it’s wise to take out time and plan properly before writing your emails. It is a good idea to hire a writer who can draft a professional email with the right marketing strategies.

Remember, the base of an email marketing campaign is built on good and professional language. Write promotional emails with cardinal skills to conclude a successful campaign. The email must have informative and engaging content designed for the consumers. Also, consumers receive tons of emails daily. So, if you want your message to stand out from the crowd, ensure it is constructive and professional. It has no meaning to have an email that struggles to achieve the attention of subscribers.

Additionally, do not be too straightforward with your writing. Try to entice your consumers by providing infotainment. Yes, it’s not possible every time, but include them whenever possible. The idea is to entertain your audience by providing useful yet engaging content.

3. Email Marketing Automation

Automation is the new word that has hit the current generation. Why not use the same for email marketing? Create trigger-based emails that can be sent automatically based on customer behavior. Some of the most generic trigger emails are:

• Welcome Emails
• Thank You Emails
• Transactional Emails

Email Marketing Automation helps to:

Surprise

Reward your loyal customers periodically to let them feel precious. Automated emails work well when it comes to surprises. Set up an email marketing campaign simply to surprise your subscribers' list. This type of automated email marketing is good when you’re providing something for free (usually for the best customers). The free offering can be anything from extended membership to a coupon code, etc. You can also aim it strategically to sway new customers. Take help from a professional marketer who can assist you in this regard.

Activate

Automate your emails if you have new users who have created accounts but are not really inclined to buy anything from your store. In this scenario, an activation campaign works best. It sends automated emails to the users who have newly created their accounts and shares valuable information on how to get started, a video demonstration of a product, or additional support. Activation automated emails are designed to create one-on-one sessions. Apply this remarkable technique to answer user queries related to your offerings.

4. Use AI for Email Marketing ROI

Why not take the advantage of AI world? AI can be very useful when it comes to email marketing ROI. There are different types of tools and writing software that can deliver user-generated content to increase your revenue and business engagement. It utilizes advanced computer science and computational techniques to acquire insights from customer data as well as big data. Modern tools are sufficient enough to create email copies, optimize sending time, clean up existing lists and even send newsletters.

To this day, more and more retailers are taking the maximum benefits of AI. They are using the technology to operate various email marketing tasks to increase customer engagement, visual creation and deliver personalized shopping experiences. For AI, there are different email marketing software available on the Internet. These are available both in paid and unpaid versions. Using AI for email marketing is one of the coolest strategies in 2023. After all, it sends and creates copies based on the subscribers’ behaviours and trends. Some AI tools even provide suggestions to improve customer engagement. User-generated content is the prime attraction for consumers as they experience an enhanced connection with your brand.

5. Choose The Best Time to Reach Your Audience

Email marketing is all about timing, just like posting on any social media page. Don’t let your email marketing templates go in vain by sending them at improper times. Therefore, optimize the send time to notably impact the click-through rates, open rates, and revenue per subscriber. All in all, the idea is to send your messages on working days. As per the data analysis, Tuesday and Thursday are the best days for email marketing. These two days are known to offer the highest open and click-through rates.

Now, the timing of these days is important too. Usually, it’s good to send your emails during break hours. That means during lunch or after 6 in the evening. Though you still need to discern the best timing and day based on your target audience. The goal here is to find that sweet spot for your subscribers so they can accept your message and read through it. Delivering at the wrong time may direct the email to your spam folder.

6. Optimize for Mobile Devices

Most of your subscribers are mobile phone users. According to the data, 93.4% of Internet users prefer mobile devices to browse the web. The open and click-through rate of a successful email marketing campaign is bound to have higher metrics from mobile devices. So, whatever content you craft for your emails, ensure to employ a mobile-compatible design. There’s nothing worse than sending a fine-tuned email only to get it displayed incorrectly on mobile devices. Not only will the receivers fail to interact but also send it to spam and ignore future communications.

Follow these important email marketing tips to deliver mobile-compatible emails:

1. Centre align the significant messages as it becomes easier to read even on smaller screens
2. Create single-column emails as they fit easily on vertical screens
3. Make sure the CTA button is clearly visible and easy to tap
4. Select a large font size to suit smaller screens

As a rule of thumb, it’s better if you see how your emails look on various mobile screens so that you can change your content and design accordingly. 

Important Points to Remember Before Planning Your Email Marketing Strategies

• There are nearly 4 billion email users across the globe, so be sure to choose the right strategy for achieving the maximum benefits from this channel.
• Get your email list reviewed every six to twelve months and remove the mail IDs that are no more required.
• Don’t buy an email list. Instead, build your own. This is a healthy practice for innovative email marketing campaigns and delivers compelling offers.
• Email marketing segmentation is vital to create content based on the subscribers’ interests and actions so that you can personalize the emails accordingly.
• Provide contextual emails to motivate your users to open your promotional emails. This is undoubtedly the best way to improve the IP reputation.
• Choose a performing and trusted email marketing platform that offers high deliverability rates and email marketing ROI.

Benefits of Building Your Email List

Many new business owners and bloggers do not know the significance of a crafted email list. Later, most of them change their mind when they notice others are achieving multiple benefits from email lists. Remember, your visitors are becoming subscribers only because they feel interested in whatever you offer. Also, they have the list of subscribers from your website before verifying their identity. This means the chances of email marketing conversion rate increase as everything you have in your favour. So, let’s find out what are the benefits of building your email list.

1.  It reaches your audience who are already interested

It is not recommended to collect emails without the user’s consent. This is illegal. But here, the visitors are already coming forward to provide their personal information. Therefore, you have the point that your subscribers want to know more about the products or services provided.

2.  It’s inexpensive

Reaching out to the audience through the email list is pocket-friendly compared to investing in newsletter designs and other materials.

3.  Build on loyalty

When your target customers receive customized emails based on their interests, they automatically get inclined towards your brand. It’s a great way to achieve repeat customers.

4.  Hassle-free channel

An email list does not consider social media algorithms and keywords to target your audience. All you need is to craft well-defined content with good visuals and send it to your recipients.

Best Email List Builders

Now that you have understood the importance of email lists and the best strategies for email marketing, let’s find out some good tools to execute the process.

Get Response

This software is best for email marketing segmentation. This tool supports lead scoring and has in-built landing pages. However, using this software may not be easier than other platforms because it requires the user to learn a bit before using it properly.

Features include:

• Reporting
• Template Designing
• Contact Management
• Automation and scheduling
• Lead Scoring and Landing Pages

To access the advanced features, you need to use the premium version of Get Response. 

Optimonk

Optimonk is good when your email list, messenger and SMS signups are growing. This is generally used for upgraded marketing tactics to deliver a more customised approach. It is best used to acquire leads. Optimonk can also work with your existing CRM. The best part of this tool is subscriber recognition which allows targeting pop-ups for audiences who haven’t subscribed yet.

Features include:

• A/B Testing
• Mobile Optimized
• Subscriber Recognition
• Email Templates & CTA

This email-building tool is completely free forever and thus, you can create a list with minimum to no budget allocation.

Over To You

Established businesses and giant corporations still use email campaigns to attract new leads, get connected with existing customers, reactivate lost customers and generate a significant return on investment. These email marketing best practices for industry leaders help to attract and reward leads correctly.

Mark your new beginning today and direct successful business campaigns through email marketing. If you want to implement any of these strategies working beside an expert marketer, get in touch with TaskerWeb to make the process easier.