Update Old Blog Posts For SEO Using Artificial Intelligence

How many of you work with outdated blog posts? Most of the time the answer is generally not much.

Let me tell you that you are not alone. Many times it is seen that the majority of content creators are more focused on creating content rather than reframing the old blog post.

But here is a quick tip! With each passing day, Google is getting more and more smart about how you are creating your content. Therefore content creators should focus on polishing their old content and convince the customers to make a purchase. And let's admit that updating blog posts for SEO is much easier compared to levelling up your content game with the new ones.

A blog that is uniquely created and focuses on the key elements of digital marketing, can never be stale in this rapidly changing world of content creation. So do not forget the old blog posts that are already on your website. Keep up with the changing times, by rewriting articles with AI.

The introduction of AI has changed the landscape of content creation entirely.
Therefore in today's blog, we are going to talk about how you can use AI for blog post upgradation.

But before we start let us understand why you need to update website content regularly.

We all know that search engines always prefer informative and relevant content that helps to educate customers. When any users ask a question the search engine's algorithm provides them with proper and accurate answers. So even your old blog post might have some valuable information, which will show up as an answer to a query. However, certain portions of it can be outdated.

When you update the same blog posts, you improve the quality and add recent data to the existing old ones. This will help you to keep up with the evolving market and make your blog rank-worthy.

How Does AI Help to Improve Blog SEO?

Updating old traditional blogs can be daunting and tiresome. Out of the hundreds of blogs that you have written, it is simply not possible to go through each and every one and edit them accordingly. As blogs help every business to expand, maintaining their long-term effectiveness can be extremely challenging.

Now you must be wondering how AI can help you in this case.

Like every other aspect, the world of artificial intelligence is blooming. Every day we come across new AI tools that are making the task of humans comparatively easier. With these AI tools, you can identify outdated portions of your old blog posts and update them with new and advanced information.

In doing so you will be keeping your reader engaged and updated.

There are a number of content creators who think that AI is a threat to their bread and butter. However, working with AI is not about discarding the human touch totally but enhancing it to a greater level. AI can help you with strategically data-driven ideas which will ensure that your efforts are making an effective impact on the audience.

How Does AI Help to Improve Blog SEO?

Now you must be wondering how AI can help you in this case.

In doing so you will be keeping your reader engaged and updated.

Benefits of writing blog posts with AI

AI tools can identify trending keywords and help you insert them into your blog
These tools can help you replace outdated reference links
Can help you grab the reader's attention and sentiments by providing in-depth explanations
Provide you with similar content that is performing well in the industry so that you can improve your own move

To Update or Not to Update?

Yes, it is understandable that having complete control over your content library and choosing the blogs that need an update is not easy!

So if you are planning to update your old content leveraging AI tools you should first understand:

Why do you need to update your old blog posts
What are the posts that need an update
The relevance of old blog posts in the current market
Steps to improvise your old blog post

Once you have figured out all these parameters for the content creation process, you are good to go!

Refreshing Old Blog Content With The Help Of AI

Reframing your old blog posts will undoubtedly help you in enhancing your content’s performance. Now suppose you wrote a blog that used to drive adequate traffic previously, but after a certain point of time, it started to decline. Therefore, it is the perfect time for you to refresh those blog posts.

Incorporate updated and factual pieces of information and make sure that your blog posts continue to attract both old and new customers.

Below are a few steps that you can follow:

Identify Quaint Information

Activity: Read the blogs thoroughly to identify the areas that have outdated references, data, or even broken or expired links.

Call for AI: There are quite a few advanced AI tools that can help you footnote your content in a huge database of modern information by highlighting the outworn information present in your blog post.

Enriching The Content

Activity: While going through your blog, look for areas where you can add valuable information. You can elaborate on a particular point or add a new one to make the blog more interesting and relevant for the readers.

Call for AI: AI tools hold the capability to analyze top-performing content that corresponds to your blog and provide you with suggestions. Thus, you can enhance your blog to match with the top-ranking write-ups.

Modulate The Tone

Activity: When you add or edit a particular portion of your blog, you have to make sure that it has the same tone and flair.

Call for AI: By using AI-operated writing aids, you can maintain the style and zing of your writing and stick to the original tonal quality of the blog.

Linguistic Approach

Activity: While editing the old article, you need to see to it that, whatever updates you are making, it is not changing the meaning of the existing sections.

Call for AI: AI tools are capable of understanding the language in which your blog is written. These tools can provide valuable insights regarding the meaning and intent of the revised content.

Visual Updates

Activity: Old blogs may at times contain outdated images, charts, data, and much more. Hence, to keep up with the emerging trends, it is of utmost importance to replace them with new and current content.

Call for AI: There are a number of AI tools that can help you enhance images and suggest new and improved features. Moreover, with the help of these AI tools, you can also generate relevant infographics based on your new text.

Increase Readability

Activity: When you complete writing the article, you should go through it once to verify the readability and the flow of the content. Your content should have a natural flow from the introduction to the conclusion. This will in turn increase the user engagement and readers will stay hooked to the blog and not simply glance through it.

Call for AI: There are innumerable AI tools through which you can check the readability score of the content. Simultaneously you can increase user engagement by following the text analysis metrics provided by these AI tools.

Including Feedback

Activity: At times, it is seen that users leave valuable comments or share feedback that can help you frame your old blog in a new way. Hence, when you are reframing your old blog, address those common concerns and keep the suggestions in mind.

Call for AI: There are AI tools that can analyze the user's comments by obtaining common themes. Moreover, it can also provide you with a summarized version of the content that needs to be properly addressed.

How to Choose the Best AI Rewriter Tools for SEO

Choosing the best AI rewriter tool for improving your SEO score can require some due diligence on your part. If you are an experienced content creator and do not know how to start tracking your old blog posts, you can start by checking out Screaming Frog SEO Spider and start crawling your blog.

Once you get the desired results, that is the URLs, metadata, word count, and multiple other information, you can start auditing your blogs easily.

Auditing can be difficult when you're manually doing it. Thanks to the internet, auditing blogs can now be easy. There are quite a few useful tools like Surfer’s SEO Audit Tool that can give you unique ideas and techniques to improve them.

The next step involves understanding how the posts are performing and how to keep them more organized. Having a content inventory will enable you to discard similar or duplicate content.

To keep up with modern times, minimize the use of good ol’ Excel and Google Sheets. Replace the same with any project management tool like Airtable. This app will allow you to keep track of the blogs, categorize them accordingly, and will even allow you to filter the blog's content.

But to prioritize the blog content effectively, it is always better to use tools and not do them manually.

According to studies, a key strategy for content marketing is updating old blog posts that lost traffic over the last 6 or 12 months. Moreover, if they previously ranked higher, then there is a good chance that with a simple retouch, they can go back to their good old days!

Content Update Checklist

If you are wondering how to find blogs that need a bit of jazz and shine, head straight to Google Analytics.

Select by choosing the behavior option, followed by site content and landing page
Add a secondary dimension by inserting the default channel grouping
Use the search functions to find any URL with the word “blog” in them\
You can know how the blog has performed by adjusting the date and time frame.

You can find the organic search present in the default channel grouping column. Here you can find the ones with the maximum negative change.

Now to know which blog almost made it to the top, you need to click on Google Search Console.

Here you can:

Analyze the performance report
Toggle to know the verge positioning in the graph
Filter the report to find blogs that have a positioning greater than 11

Lastly, you can find the blogs that had zero or no ranking. Working on these blogs might not lead you anywhere as they failed to create an impact initially. Therefore, choose the ones that either received the lowest or average position and rephrase the same to improve user engagement.

Wrapping Up!

Once you have ticked all the boxes of reframing content, it is time to republish it again. The changes in the pattern, and the layout can dynamically change your blog’s ranking. Hence choosing GA4, Google Search Console, and Surfer’s SEO is of utmost importance.

However, at times keeping tabs on each and every parameter can curtail the creative spark of your writing. This is the precise reason why you need the content experts at Tasker Web to breathe life into your old blog content and take it to the top ranks of SERPs.

We will leave no stone unturned to make sure your business is making the most returns from the wonderful array of blog posts that are present on your website. Whether it’s writing new blog content or repurposing the old ones - count on our professional content writing and marketing team to scale new heights of success in terms of content optimization.