A logo is your brand's identity. It represents what your business stands for or signifies. Your logo is the first thing that customers see when they come across your brand. If you design your business logo in such a manner that makes your customers or business prospects remember your brand easily, then well done! Your logo can be considered successful.
Before you design a business logo or any visual asset for your business, be it a website, brochure, or brand video, you must understand your brand value, unique selling point, and target audience properly.
The more your logo connects with your target audience, the more brand identity, effective communication, and credibility it establishes.
If your customers see your logo (showcasing your brand objectivity) repeatedly, it becomes an emotion, which eventually gives birth to brand loyalty in their hearts. It makes your brand stand out among competitors.
What are the steps to creating a brand logo?
Your logo should manifest your vision and business. While creating a logo for your business, reflect on the emotions that your brand carries and, accordingly, find an appropriate font, colour, and typography for your logo. Your logo should evoke the emotions that your brand values and champions.
How to choose the right colour for your logo
Think about your brand's personality and core values. Does your brand talk about playful things, serious issues, or specific desires? Choose a colour that complements the personality of your brand, since different hues can evoke various feelings and moods.
For instance,
- Red: The colour red symbolizes excitement, importance, a call to action, and passion.
- Orange: The colour orange is associated with light-heartedness, vitality, and friendliness.
- Yellow: It is a cheerful, youthful, and optimistic colour that can also be eye-catching.
- Green: Green symbolizes growth, stability, prosperity, and a closeness to nature.
- Blue (light): The colour blue in its lightest hue evokes serenity, faith, and openness.
- Dark Blue: The colour dark blue represents professionalism, security, and formality.
- Purple: Purple can represent royalty, creativity, and luxury.
- Gray: Gray indicates neutrality. It can appear subdued, classic, serious, mysterious, or mature.
- Black: The colour black represents power, modern and top notch.
- Pink: Pink goes will with the image of femininity, innocence and youth.
- Brown: If your brand carries an image which is ancient or represents grounded emotions, then go for brown.
- White: White means cleanliness, virtue, health, or simplicity.
How to choose the right typography?
Like colours, different fonts display different emotions. A change in the font of your logo changes your brand's personality.
Let’s talk about some commonly used fonts for brand logos:
Serif: Serif fonts are traditional and elegant; they are a timeless classic. If your brand stands for enduring quality and a legacy, use a serif font for your logo.
Serif fonts comprise minuscule lines or ornamental flourishes that are added to the end of each letter stroke.
The four subgroups of this font are Garamond, Slab Serif, Bodoni, and Didone.
Brands that used this font: Vogue, Rolex, Prada, and Mercedes-Benz
Sans Serif — Sans-serif fonts are renowned for having a simple, contemporary, and minimalistic design. Sans serifs are popular and preferred by online brands because they are easy to read.
Examples of sans-serif fonts include Helvetica, Arial, and Futura.
Brands that used this font: Google, Netflix, Facebook, etc.
Script Fonts: Script fonts resemble handwriting or calligraphy, which carries a sense of elegance, creativity, femininity, and personalization.
Examples of “Script fonts” include Brush Script, Edwardian Script, and Lucida Calligraphy.
Brands that used this font: Kellogg's, Instagram, Pinterest, American Idol and so on.
How to design a logo?
Once the font and typography are decided, the next step is to create the logo. You can use Adobe Illustrator, CorelDRAW, and Inkscape.
There are a few things that you should keep in mind while creating the logo:
Simplicity: Keep your logo simple in design. A simple logo is more effective than a complex one. It’s easy to remember, and people can recognize it easily. One essential rule of thumb to keep your logo simple is to use a limited color palette. Your logo becomes complex if you use multiple colors and shades.
Long-lasting impact: Your logo should be timeless; it should avoid any current trend or fad. Otherwise, it might appear outdated in the future.
Scalable: Your logo should be scalable so that it can be used on various sizes of promotion or marketing sources, from small business cards to large billboards. Check the aesthetic of your logo when it’s reduced to a smaller size and stretched to a bigger size. Check how it appears (visibility and impact) at different sizes.
Note: Use the vector graphics format, as it allows you to scale a logo up and down without compromising the quality and resolution.
How to finalize the logo?
Once the logo is ready (a few variations), share it with your family, colleagues, and social media audience and ask for their feedback. This way, you not only get feedback for any refinements or finalizing the best version, but you also promote your upcoming business in your close circle.
You can easily build a logo using a variety of AI technologies. If you need a logo instantly but lack the time or resources to design one from scratch, use an AI-powered tool to get your logo in a jiffy. These applications use profound algorithms to produce a logo that is in line with your brand's preferences and style. However, if you require a more customized and distinctive logo, then you should hire a professional graphic designer.
You can also contact us to get a wonderful logo for your business. We have a team of graphic designers who have designed compelling logos for various businesses worldwide.
Some AI-powered tools for logo creation
Canva: When it comes to logo design with no prerequisite knowledge, Canva leads the chart. It's a super easy and mostly used application for designing logos. It offers many logo design templates. You can also edit any image in Canva and create your own custom logo.
Logojoy: It helps you create logos in accordance with your industry and brand. It generates a logo with the help of machine learning, which you can edit later based on your preferences.
Logomaker: It comes with more than 10,000 icons for logo designs. Logomaker uses profound artificial intelligence analysis to generate plenty of logos instantly. It’s easy to use and economical.
Looka: It helps you create logos in minutes. And you require no designing skills for this! It comes with many design and tweaking options. It also helps you create various marketing materials according to your logo, business colors, and fonts. Besides, you can download your logos in various file formats using Looka. It means you can use your logo for different purposes.
With the help of the above tips and applications, you can create a compelling and timeless logo for your business.
If you don’t have time or don’t know how to use an AI-powered tool to design your business logo, let us design the logo for you!
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